by Plum Marketing | Aug 20, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
You might have heard marketers speak about this one, including me, and that is because it plays a vital role if you want to have any kind of traction with your marketing efforts. And this magical unicorn thing is… Consistency. The error I see made most often is that a...
by Plum Marketing | Aug 9, 2021 | Digital Marketing, Marketing Data, Marketing Lessons
Did you know those QR codes you are of course sick of using by now were first used unsuccessfully by marketers? I wanted to make light of the fact that for the middle years of my corporate marketing career QR codes were the craze of the digital marketing world, yet no...
by Plum Marketing | Aug 2, 2021 | Digital Marketing
Have you ever heard a marketer talk about how you should be A/B testing? I thought it would be good to break down what A/B testing is and why it could be beneficial when it comes to different marketing activity. Firstly what is A/B testing: It’s essentially...
by Plum Marketing | Aug 9, 2020 | Digital Marketing, Marketing Data, Marketing Lessons
I think this lesson is relatable in all aspects of your life and that is like the heading says, feedback is key! Like any young, ambitious, eager to please 20 something year old I was full of ideas and knowledge and just bursting at the seams to have my say on all the...
by Plum Marketing | Aug 6, 2020 | Digital Marketing, Marketing Data, Marketing Lessons
Have you seen the NSW Governments funding for small businesses to invest into their marketing budgets post COVID? Under the new Small Business Recovery Grant, small businesses will be able to apply for funding up to $3000 which can be used to cover marketing and...
