Marketing Hacks to help you DIY

Today, we're going to talk about something that's been very topical in my marketing world over the past week, and that is social media content. I've had a lot of people that I've been talking to...

With my background in both corporate marketing teams and heading up the marketing team in small-medium sized businesses I have seen marketing teams succeed and fail based on the integration of...

I'm a firm believer of setting KPIs, but I believe goal setting is different to that. I think goal setting, especially when it comes to marketing, is about the story of your brand. I believe goal...

I know most business owners are focused on getting that lead quantity up, they want to see that trending line. But what is more important lead quantity or lead quality? If you have turned on your...

Social media has created so many opportunities for marketers to reach the mass in a way that is incredibly cost effective (when you compare it to the old mass marketing channels – TV, newspaper...

You might have heard marketers speak about this one, including me, and that is because it plays a vital role if you want to have any kind of traction with your marketing efforts. And this magical...

Did you know those QR codes you are of course sick of using by now were first used unsuccessfully by marketers? I wanted to make light of the fact that for the middle years of my corporate...

I think this lesson is relatable in all aspects of your life and that is like the heading says, feedback is key! Like any young, ambitious, eager to please 20 something year old I was full of...