Marketing Hacks to help you DIY
How to Plan your Social Media Content
Today, we're going to talk about something that's been very topical in my marketing world over the past week, and that is social media content. I've had a lot of people that I've been talking to...
How to make marketing a key part of your whole organization
With my background in both corporate marketing teams and heading up the marketing team in small-medium sized businesses I have seen marketing teams succeed and fail based on the integration of...
How to set goals for marketing success
I'm a firm believer of setting KPIs, but I believe goal setting is different to that. I think goal setting, especially when it comes to marketing, is about the story of your brand. I believe goal...
Why quality leads are more important than quantity
I know most business owners are focused on getting that lead quantity up, they want to see that trending line. But what is more important lead quantity or lead quality? If you have turned on your...
How often should I be posting to social media?
Social media has created so many opportunities for marketers to reach the mass in a way that is incredibly cost effective (when you compare it to the old mass marketing channels – TV, newspaper...
Marketing Consistency
You might have heard marketers speak about this one, including me, and that is because it plays a vital role if you want to have any kind of traction with your marketing efforts. And this magical...
Marketing used QR codes first
Did you know those QR codes you are of course sick of using by now were first used unsuccessfully by marketers? I wanted to make light of the fact that for the middle years of my corporate...
What is A/B Testing and should I be doing it?
Have you ever heard a marketer talk about how you should be A/B testing? I thought it would be good to break down what A/B testing is and why it could be beneficial when it comes to different...
Feedback is key
I think this lesson is relatable in all aspects of your life and that is like the heading says, feedback is key! Like any young, ambitious, eager to please 20 something year old I was full of...